RallySport Health Club


I have managed the websites for RallySport for over 15 years. About 4 years ago they decided they were ready for a complete refresh and hired a marketing firm to develop their new brand identity. They asked me redevelop their website using the new look. Having supported their website for such a long time, I had an extensive understanding of the business needs, and presented them with my concept for a completely redeveloped site. With the leadership team’s input we made this new concept a reality.


Re-imagine the site structure, layout, and content based on the updated goals of the club.  Streamline site navigation and the extremely large volume of content without losing key data. Highlight each key area within the gym to communicate offerings to the public. Update the website’s aesthetic to match the new branding. Setup scheduling management software to facilitate members and employees.

Scope of work

Website design
Website development
Copy editing
Business Software integration

“ Dawna took our big picture ideas and discussions and turned them into easy to navigate websites that deliver results. I strongly recommend her to anyone looking for high quality web design work ”

Melissa Lindamood, Co-Owner, RallySport Health & Fitness Club